Certification Course in Product Management Team (Live)
Live PMT certification for pharma marketing careers
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About this course
Live PMT certification for pharma marketing careers
Live enrolment. After payment our team will contact you for live sessions.
Syllabus
Difference between sales & marketing
* Hierarchy of sales & PMT
* Useful tips & Techniques for PMT interviews
* Communication & presentations
* Career Transition Opportunities
* Roles and Responsibilities of PMT
* AI and Technology in PMT
* Brief about various allied departments supporting PMT
* Location of PMT Jobs & work culture
* Exercise on branding & medical content writing
* Insights about various brand building activities
* Identifying molecules for future growth
* Product Life Cycle
* 4P’s of marketing
* Introduction to different publicity mediums
* Brief knowledge about printing technology
* Insight about input (gift) planning
* Collaborations with different bodies to promote company/brands
* Case study of mega brands >100 Cr.
* Budgeting & planning of resources (funds, manpower)
* Developing sales team to align with company objective
* Importance of Field work & information gathering
* Ownership of brands
* Career Growth plan & time frame
* Analysing market data (AWACS, IQVIA)
Benefits
- Live industry-oriented classes
- PMT career pathway
- Certificate from GPA
- Expert Trainer
Why choose this course
Syllabus
PMT role in pharma
Brand planning and forecasting
Promotional strategy and KOL mapping
New product launch basics